UditVani, Jamshedpur : Marking the auspicious occasion of Akshaya Tritiya, Tanishq’s wedding jewellery sub-brand Rivaah by Tanishq has launched its exquisite new ‘Maithili’ bridal collection, drawing deep inspiration from the rich cultural legacy of the Mithila region.
The collection beautifully reflects the essence of Madhubani art, incorporating iconic motifs such as lotus, peacock, and fish—symbols deeply rooted in regional tradition.
Crafted in 18-carat gold, each piece showcases intricate filigree work, refined rawa craftsmanship, and a seamless blend of heritage aesthetics with contemporary design sensibilities.
The ‘Maithili’ collection features an elaborate range of bridal ornaments including chokers, necklaces, earrings, and traditional nose rings, thoughtfully curated to complement the complete bridal ensemble.
Renowned actress Akshara Singh has been unveiled as the face of the campaign, adding a touch of cultural authenticity and modern appeal.
Speaking on the launch, Gaurav Krishna, RBH East Head at Titan Company Limited, highlighted that the collection embodies a harmonious confluence of tradition and modernity, celebrating the cultural ethos of Bihar and Jharkhand.
Design Head Garima Maheshwari further noted that the collection reinterprets traditional art forms into contemporary jewellery narratives.
The company has also announced exclusive festive offers starting April 10, enhancing the celebratory spirit for prospective buyers.
