UditVani, Jamshedpur : XLRI – Xavier School of Management, Jamshedpur, hosted the official launch of The Storypreneurs, co-authored by acclaimed storytellers and leadership experts Prateek Rai Chowdhury and Nitin Babel.
The event featured a captivating storytelling session exclusively curated for students of the General Management Programme (GMP).
The book explores the transformative role of storytelling in entrepreneurship, leadership, and innovation. Through real-life business narratives, The Storypreneurs illustrates how authentic storytelling can inspire action, drive impact, and shape enduring brands and leaders.
Both authors brought the book’s themes to life through powerful anecdotes and insights, striking a deep chord with the experienced GMP cohort.
“Launching The Storypreneurs at XLRI is a true honour,” said Prateek Rai Chowdhury. “This institution represents purpose-driven leadership—and storytelling, at its core, is about sparking movements.”
Co-author Nitin Babel added, “Today’s leaders must harness their personal stories as powerful tools. Our session was about awakening that storyteller within.”
Organized by XLRI’s Corporate Relations Team under the guidance of Prof. Kanagaraj A, Convenor Placements & Professor of Finance, the event attracted students, faculty, and staff, fostering lively interaction and reflection.
Continuing its legacy as one of India’s top B-schools, XLRI remains committed to delivering thought leadership and immersive learning experiences that prepare future leaders to drive change with clarity, purpose, and authenticity.
