UditVani, New Delhi/Jamshedpur : The Jharkhand Pavilion at the India International Trade Fair (IITF) 2025 has emerged as a vibrant showcase of art, culture, and rural empowerment.
On Monday, Industries Secretary–cum–Resident Commissioner Arwa Rajkamal visited the pavilion, reviewed all stalls, appreciated the displays, and shared necessary guidance for further improvement.
Traditional tribal arts — especially Paitkar, Sohrai, Kohbar, and Jadopatia — are proving to be major attractions, drawing visitors from across the country.
These heritage art forms reflect the state’s cultural identity while connecting local artisans to new market opportunities under the initiatives of the Chief Minister’s Micro and Small Enterprises Development Board.
Paitkar: The Living Storytelling Tradition
Paitkar paintings, originating from Singhbhum, are known for their narrative style depicting folk tales, life cycles, and mythological themes such as Krishna Leela.
Created on recycled paper using natural pigments like sindoor, ochre, and mineral colors — mixed with neem and babool gum — they offer both sustainability and longevity.
Stall operators Ganesh Gayan and Jantu Gope explained how the colors are ground from stone “like sandalwood” to form organic paints.
Sohrai–Kohbar Art Gains Global Recognition
World-renowned Sohrai–Kohbar paintings, characterized by bold lines, dots, and animal motifs, continue to fascinate visitors.
Traces of this art form are linked to ancient cave paintings. Awarded the GI Tag in 2020, it has expanded from traditional mud walls to textiles, home décor, and lifestyle products — opening new avenues for tribal artists.
Stall owner Santu Kumar highlighted the use of natural colors derived from red-yellow clay, coal, and lime.
Khadi & Tussar Silk Draw Strong Footfall
The Khadi section is equally popular, showcasing hand-spun and hand-woven garments made from natural fibers.
Jharkhand’s famous Tussar silk, Katia silk, and traditional Khadi fabrics are being admired for their soft texture, eco-friendly nature, durability, and comfort across seasons.
With its rich cultural narrative and artisan-centric initiatives, the Jharkhand Pavilion stands as a powerful symbol of the state’s policy commitment, creative craftsmanship, and efforts to strengthen the rural economy — truly winning the hearts of IITF visitors this year.
