Jamshedpur : Starbucks, a premium coffee brand launched its first store in Jamshedpur today.
The maiden store was inaugurated at the heart of the city in front of Kadma Inner Circle GT Hostel No. 1.
Present on the occasion of its inauguration were Chanakya Chaudhary, Vice President, Corporate Services, Tata Steel, Adrit Mishra, COO, Tata Starbucks, Vibhor Mishra, Starbucks Coffee Ambassador, APAC & China and the team from Tata Starbucks and Tata Steel.
Recognizing the global coffee culture, the store has been beautifully decorated in a contemporary design incorporating elements that reflect the rich heritage of Jamshedpur.
Integrating the heritage of Tatanagar, this store is set to emerge as a place where relationships are forged over a cup of coffee.
Jamshedpur’s identity as an industrial city is captured here through layered metal textures, exquisite artwork and metallics. Also, grey, beige and green colors create an inviting atmosphere.
The story of Jamshedpur is showcased through the store’s dynamic wall installation, highlighting the connection between India’s steel production and Jamshedpur.
From innovative ceiling designs to custom metal merchandise racks, every corner of this store reflects the steel city of Jamshedpur.
Through the launch of this store, Starbucks gives the people of Jamshedpur an opportunity to celebrate Christmas in style with seasonal favorites like Toffee Nut Crunch Latte and Gingerbread flavored goodness.
Alongwith these festive delights, patrons will also be able to enjoy some of Starbucks’ favorites like Java Chip Frappuccino, Masala Chai and the recently launched Classics Menu.
Its Classics menu includes classic hot coffee and classic iced coffee along with hand-crafted sandwiches. Global coffee culture will be felt with every cup. One will also get to experience the vibrant and rich culture of the steel city here.
Speaking at the inauguration of this store , Sushant Dash, CEO, Tata Starbucks, said, ‘We are extremely happy to open our first store in Jamshedpur, a symbol of India’s industrial heritage and the proud legacy of Tata Steel. This new store is a testament to our commitment to bring Starbucks to the people who have contributed significantly to the development of the nation. With this store, we aim to bring our signature ‘Third Place’ to Jamshedpur. Here people will find a place where they can connect with each other and enjoy the uniqueness of this place over a cup of coffee. We look forward to serving the vibrant people of the Steel City and being a part of their rich cultural life.’
Regarding the launch of this store, T.V. Narendran, CEO and MD, Tata Steel, said, “We are happy to welcome the first store of Tata Starbucks in Jamshedpur. This will give new heights to the vibrant identity of this city. We are confident that it will emerge as people’s favorite destination to connect with each other, share their emotions and enjoy a world-class coffee experience.”
The store will remain open from 8 am to 11 pm.
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