UditVani, Jamshedpur: The 45th edition of Maxi Fair, XLRI’s annual two-day survey of corporate brands and consumer behaviour to determine what clicks and what does not, kicked off on the XLRI Grounds today.
Five Marketing Research Game Stalls
Organised by the Marketing Association of XLRI (Maxi), the highlight of the fair was the five game stalls where corporate giants – Gillette, ITC Fiama, ICICI Bank, ITC Sunrise and Tata Tiscon leveraged the fair’s creative activities to gain valuable consumer insights.
To study the consumer behaviour on men’s razors one had to choose the likes and dislikes. The students manning the stall noted the consumers feedback through fun- filled games.
The idea was to help the American brand to customise its new launches as per the consumer feedback.
Notably, XLRI’s Maxi Fair happens to be an effective tool to get customer insights
solidifying the event’s reputation as a global model for innovation in marketing.
“The game helped us determine whether price of a product played an important factor while choosing a masala ,” said a second-year Business Management student at the game stall of ITC Sunrise.
ITC had acquired Sunrise Foods in the year 2020. ITC Sunrise stall had an objective to enhance brand awareness within specific target groups.
Similar case studies were done for Tata Tiscon so that it can regain its share in the market, ICICI Bank and FMCG giant ITC Fiama.
Over 5,000 people visited the fair on the first day today.
Other Fun- Filled Activities Held Today
* Beyond the music, the Maxi Fair was packed with events and activities catering to diverse interests and age groups.
* Art Attack : A stage for budding artists to showcase their creativity. Budding artists got an opportunity to try their hand on a canvas at the fair ground
* Sa Re Ga Ma Pa Jamshedpur : A platform for local singing talent to shine.
” It was a good opportunity and experience to sing before a huge crowd, ” said Anubhav Halder, talking to Uditvani Digital. He won the first runners – up trophy of Sa Re Ga Ma Pa.
* Dance Mania: A high-energy dance performances which delight the crowd on the first day.
* Fashion and Costume Show : A contest celebrating talent, poise, and personality. Girl students of various colleges participated and introduced themselves before the crowd.
* The fair also had stalls selling yummy food, cakes, burgers etc.
Visitor Speaks :
“Besides studying consumer behaviour, the fair tested people on their awareness about the environment and also gave a platform to children to exhibit their talent in fashion show, dance, painting and cooking, ” said Arunima Sinha, who had come to the fair from Sonari, alongwith her children.
“I have been visiting Maxi Fair for the last five years as there is so much entertainment for my kids and also for us,” said Oindrella Chowdhury, a homemaker from Nildih.
Bollywood Singer Enthrals Audience :
Nikhil D’Souza, known for his soulful voice and enchanting melodies, performed at the fair venue today
The live concert began at 7 pm, offering music lovers an evening of electrifying performance.
History & Legacy :
With something for everyone, the Maxi Fair fosters an atmosphere of shared joy and togetherness across generations.
A legacy of innovation and learning
founded in 1976 by Prof. Sharad Sarin, the Maxi Fair combines entertainment with innovation.
उदित वाणी 
टेलीग्राम पर भी उपलब्ध है। यहां क्लिक करके आप सब्सक्राइब कर सकते हैं।